Share This Article
MSPs, let’s cut to the chase: your clients are bleeding money on unmanaged SaaS. They are paying for dozens of SaaS subscriptions, drowning in licenses, with no clear picture of who’s using what, or even if they’re being used at all.
We’re talking about significant recurring expenses that directly impact their bottom line and your MSP’s potential for increasing revenue and retaining them.
This is the reality for countless businesses, and it’s a massive opportunity for your MSP. In fact, our latest SME IT Trends report reveals 53% of businesses would like MSPs to manage their SaaS tools for them, second only to cybersecurity (63%).
Ready to see how SaaS management can transform your MSP? This blog pulls an excerpt from our latest guide “MSPs: Here’s How to Differentiate Yourselves in 2025“, explaining how SaaS management will boost client return on investment (ROI) and your market position.
Read on to know more!
Why Should MSPs Care About SaaS Management?
SaaS management is your MSP’s secret weapon for growth and differentiation. By offering this key service, you’ll demonstrate clear, tangible value to your clients by:
- Boosting client ROI: Prove your value to your clients by cutting unnecessary SaaS costs, strengthening their loyalty for your MSP.
- Tapping into high-margin revenue: Build a recurring revenue engine by offering SaaS audits, optimization, and ongoing management.
- Being the solution they need: Differentiate your MSP by addressing a key client pain point.
- Becoming a strategic partner: Anticipate client needs and proactively optimize their SaaS environment.
The Pain Points Your Clients Face (and How You Solve Them)
Due to excess usage of SaaS apps, clients face many challenges when it comes to managing them efficiently. Here’s where your MSP can step in to help them overcome these obstacles, reducing any unnecessary expenses along the way:
Unused Licenses & Duplicate Apps
Clients are throwing money away on subscriptions they don’t need. You can identify and eliminate these wasted expenses through detailed usage analysis and application rationalization.
Shadow IT & Security Risks
Unauthorized SaaS usage creates security vulnerabilities such as shadow IT and compliance issues. You can provide visibility and control over all SaaS applications, mitigate risks, and ensure data protection.
Lack of Usage Visibility
Clients struggle to understand how their SaaS investments are performing. You can provide clear, actionable reports that demonstrate the ROI of their SaaS spending.
Overspending on Premium Features
Clients often subscribe to enterprise-level plans with features they rarely use. You can right-size subscriptions based on actual usage, delivering significant cost savings.
How Can Your MSP Leverage SaaS Management to Deliver Value?
To address these challenges, you can offer your clients these complementary SaaS management services to deliver value and demonstrate your own:
1. Conduct Comprehensive SaaS Audits
Start by providing a free or low-cost SaaS audit to identify your client’s current SaaS landscape and uncover hidden costs. This is an excellent way to demonstrate your expertise and build trust.
2. Install a Robust SaaS Management Platform
Use a powerful SaaS management tool to automate license management, track usage, and generate insightful reports. This will streamline your operations and deliver exceptional value to your clients.
3. Offer Proactive Optimization Services
Go beyond basic management. Provide ongoing optimization services, such as subscription downgrades, vendor negotiations, and usage monitoring.
4. Provide Detailed Reporting & Analytics
Deliver clear, concise reports that demonstrate your clients’ cost savings and ROI you’re delivering them as an MSP.
5. Integrate SaaS Management Into Your Existing Services
Seamlessly integrate SaaS management into your existing managed services offerings, creating a comprehensive solution for your clients.
Download Our Free MSP Guide for More Insights
Ready to go beyond cutting costs and truly differentiate your MSP in a crowded market? Mastering SaaS management is only one piece of the puzzle.
Our free guide, “MSPs: Here’s How to Differentiate Yourselves in 2025,” dives into other strategies you need to stand out, attract higher-value clients, and future-proof your business.
Download your complimentary copy now and gain the competitive edge you deserve!
How to Make BYOD Work for Your SMB
Build a smarter, safer work environment for your team.
