IDaaS Competition

Written by Jon Griffin on April 11, 2018

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IDaaS competition is heating up. There is no doubt that the category is receiving a lot of attention, especially with multiple vendors being acquired and going public recently. Perhaps the most interesting part of this identity management market is how it is morphing and changing. With innovations in cloud technology and more, there have never been more solutions readily available. What IDaaS competition are we now seeing, and how has the market evolved into what it is today? Those questions will be answered within this blog post.

The IDaaS Space in the Beginning

The Identity-as-a-Service (IDaaS) space really kicked off as just a web application single sign-on category. At its inception, Microsoft® Active Directory® owned the entire IAM space largely because the vast majority of IT resources that needed to be controlled were just Microsoft Windows machines and applications.

But, as web applications started to explode into popularity – largely thanks to solutions such as Salesforce®, Google Apps, Box®, and others – there needed to be a way to securely connect users to these IT resources. Active Directory couldn’t connect to cloud resources on it’s own, and admins obviously couldn’t leave the identities unmanaged. They could set up a siloed directory, but most IT admins don’t want yet another place to manage identities. As a result, forward thinking vendors created the web app SSO category.

IDaaS and Identity Management

cloud identity bridge

With the creation of this new category, there was a need for a name. Analysts jumped in and branded the category Identity-as-a-Service, or IDaaS, because many of these new vendors were delivering their solutions from the cloud. This was unfortunately a misnomer. Since these web app SSO platforms pull the identity from Active Directory, and don’t own the identity themselves, the term Identity-as-a-Service is a little off. Still, the name stuck, and the IDaaS market was born. This led to years of user identities being federated from AD to first generation IDaaS platforms, which ultimately fed the identities to the web applications.

For most IT organizations, this architecture of leveraging Active Directory on-prem and an IDaaS solution on top for web apps is doable, but not ideal. What made it more of a pain, was the additional changes that came to the IT landscape. When you throw in cloud infrastructure from AWS®, Mac® and Linux® machines, cloud and on-prem file servers such as Box, Samba file servers, and NAS appliances, and WiFi networks, the AD and IDaaS combination doesn’t cover everything that users need to access. There are other 3rd party solutions that can help with each of those different issues, but that requires a whole network of add-ons and workflows that get costly and inefficient.

IDaaS Competition That Solves the Problem


Admins knew that there had to be another way. Fortunately, with the abundance of IDaaS competition, one emerged. A next generation IDaaS platform is gaining momentum, and it is integrating not only directory services and web app SSO into one cloud delivered identity management platform, but is also including cloud LDAP, RADIUS-as-a-Service, MFA, system management, and much more. This platform goes by the name of JumpCloud®  Directory-as-a-Service®, and it is providing IT with management tools regardless of the platform, protocol, provider, or location of the IT resource in question.

Sound like something you might be interested in? Then take a closer look! JumpCloud offers free accounts with 10 users that are perfect for testing the platform out. Every account gets full access to the platform, so you can see the entire depth of the cloud-based directory at no additional cost. Rather see a demo? We do weekly webinars that you can attend and interact with the presenter live. You can also get more information by contacting us.

Don’t wait any longer, try out the directory of the future today!

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