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Google Cloud Identity Competition



Google is driving a lot of attention to their new Google Cloud Identity solution. It makes a lot of sense since they are locked in a major battle with Microsoft® and AWS® for cloud supremacy. But, many IT admins are wondering what the Google Cloud Identity competition landscape looks like.

Google has focused on the identity management world not necessarily because they want to, but because they have to. You can trace back Google’s intentions in the IAM world to when they introduced Google Apps (now known as G Suite).

Google Takes on Microsoft with Google Apps

Google Cloud Identity Competition starts when Google released Google apps

Google was aiming to shift Microsoft solutions such as Exchange®, Office®, and Windows Server® to their cloud hosted platform called Google Apps. They were incredibly successful and many IT admins wondered why Google didn’t try to shift Active Directory to the cloud. Google knew that AD was entrenched in the enterprise, and they had no intention of fighting it head on.

Today’s Google Cloud Identity Competition

Todays Google Cloud Identity Competition

Fast forward to modern times, and Google is fighting Microsoft Azure®, Office 365, and AWS. Microsoft has built their own cloud identity management solution called Azure Active Directory, which interestingly is not a replacement to Active Directory, but rather a complement. AWS decided to build their own IAM platform to manage access to their web portal.

Google’s intention with Google Cloud Identity was to compete against these competitors primarily, so they ended up building a similar user management platform for their own services and a web application single sign-on solution. Essentially, Google’s end goal is to provide end customers with enough functionality to consider Google Cloud Platform and G Suite viable competitors.

Clearly, the Google Cloud Identity competition wasn’t really about Active Directory, but many IT admins were hoping that a cloud identity management solution would effectively replace the on-prem Active Directory identity provider.

The good news is that there is a third party cloud directory platform that is a replacement for AD, but that also tightly integrates with Google Cloud Identity, AWS IAM, and Azure AD. In effect, this cloud directory service becomes the central, authoritative identity for a user which then can be federated to cloud platforms, on-prem services, systems, and other IT resources. This innovative solution is called JumpCloud® Directory-as-a-Service®.

JumpCloud G Suite Integration

G Suite JumpCloud Integration

By implementing JumpCloud, users only need a single identity to connect to systems (Windows, Mac, and Linux), on-prem and web-based apps, local and cloud servers, file storage (Box, NAS appliances, Samba file servers), and wired and WiFi networks. When the JumpCloud G Suite Integration is in use, all a user needs to know is their G Suite username and password to access all of their IT resources.

For IT admins, they can manage, provision, and deprovision G Suite users from the JumpCloud admin console as well as manage user access to virtually all of the resources in their IT environment.

Unify access to on-prem and cloud IT assets, and do more with your G Suite identities by utilizing JumpCloud’s cloud-based directory service.  

Continue Learning More About Google Cloud Identity Competition

Learn more about Google Cloud Identity Competition

If you’re interested in doing a comparison with Google Cloud Identity competition, consider signing up for a free account with JumpCloud. Your first ten users are free forever, and our whole platform is available. This way you can truly gain a thorough understanding of how JumpCloud’s cloud identity management solution will work in your environment. If you need some questions answered first, please drop us a note. We’d be happy to help.


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