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Many concerns come to mind when you think about managing multiple clients across diverse IT environments. They manifest as an endless juggling act between different tools, platforms, and vendors. It’s why so many managed service providers (MSPs) built their business on the backs of a single-vendor ecosystem.
The problem is, modern clients are not willing (or able… or both!) to work from devices using software and cloud apps they don’t know, don’t use in their personal lives, or even actively dislike.
So if you want your business to grow, do you just embrace the complexity and throw operational efficiency out the window?
Yes and no. Yes to the embrace… but that doesn’t mean efficiency is out of the equation.
There’s a better question to ask yourself. What if the key to operational efficiency wasn’t adding more solutions—but strategically consolidating the right ones?
For MSPs already supporting Google Workspace clients, the path to simplified operations and enhanced service delivery runs through intelligent stack consolidation. Here’s how combining Google Workspace with JumpCloud creates a foundation for scalable, profitable MSP operations.
The Reality of Modern MSP Operations
Today’s MSPs face a unique challenge.
Your clients expect comprehensive IT management—device security, identity governance, application oversight, and network protection. Yet most MSPs end up managing this complexity through a patchwork of disconnected tools.
The numbers tell the story:
- 47% of IT administrators rank managing multiple point solutions as their top operational challenge
- 85% want a unified platform to manage devices, identities, and access
- 39% of IT teams spend 26-50% of their budgets on licensing alone
This tool sprawl doesn’t just complicate operations—it limits your ability to scale efficiently and deliver consistent value across your client base.
Curious where these numbers come from? Get your copy of the 2025 MSP Performance Report, a proprietary look into what makes modern MSPs successful.
Why Google Workspace Is Only the Beginning
Google Workspace provides exceptional productivity and collaboration capabilities. But productivity tools alone don’t address the full spectrum of modern IT management needs your clients require.
Your Google Workspace clients still need:
- Cross-platform device management for Windows, macOS, and Linux systems
- Centralized access control across applications and infrastructure
- Automated user lifecycle management and policy enforcement
- Zero Trust security implementation across all endpoints
- Comprehensive visibility into shadow IT and SaaS usage
Without these capabilities, you’re limited to managing email and documents. Meanwhile your clients’ broader IT environment remains fragmented and vulnerable.
The Consolidation Advantage: Google Workspace + JumpCloud
JumpCloud turns your Google Workspace into a full IT management platform. No need to replace your clients’ Google setup. JumpCloud builds on it, extending Google identities to give you seamless control over their entire IT environment.
This integration delivers three critical operational benefits:
Simplified Client Management
With JumpCloud’s Multi-Tenant Portal, you can manage all your clients in one place. Just one dashboard gives you a clear view of user identities, device compliance, app usage, and security policies for your entire client list.
Reduced Tool Complexity
Why juggle separate tools for device management, VPN, multi-factor authentication, and app provisioning? JumpCloud rolls it all into your Google Workspace workflow.
Streamlined Service Delivery
With automated onboarding, standardized security, and centralized access control, you spend less time on manual setup and deliver more consistent service to your clients.
Real-World Impact: What Consolidation Looks Like
Consider a typical MSP managing 50 Google Workspace clients. Before consolidation, you might manage:
- Google Admin Console for productivity apps
- Separate MDM solutions for device management
- Multiple VPN providers for secure access
- Various MFA tools for authentication
- Manual processes for user lifecycle management
With Google Workspace and JumpCloud integration, the same MSP manages everything through two primary platforms—dramatically reducing operational overhead while expanding service capabilities.
Your technicians spend less time jumping between tools and more time delivering strategic value. Client onboarding becomes standardized and efficient. Security policies deploy consistently across diverse environments.
The Business Case for Strategic Consolidation
Stacking Google Workspace and JumpCloud isn’t just about making things run smoother—it’s about saving money and boosting profits. Simplifying licenses across tools cuts unnecessary costs and streamlines IT management. This makes life easier for both you and your clients. With unified device and identity management, you can offer more services without dealing with a bunch of different vendors.
It’s a win-win: less hassle for you, better experience for your clients. Plus, reliable IT services build stronger client relationships, reduce churn, and set you up to grow. With standardized processes and centralized management, you can take on new clients without adding extra overhead. More efficiency, more growth, more profit.
Implementation: Building on Your Google Foundation
The beauty of this approach lies in its incremental implementation. Your existing Google Workspace clients don’t need to replace their current productivity tools. They enhance them.
JumpCloud’s open directory platform integrates seamlessly with Google Workspace. It does this to extend your clients’ existing identities to manage:
- Windows, macOS, and Linux device access
- Wi-Fi and VPN authentication
- Application provisioning and deprovisioning
- Security policy enforcement
- Comprehensive audit trails and compliance reporting
This integration maintains the Google Workspace experience your clients value. It then adds the comprehensive IT management capabilities they need.
The Path Forward: Operational Excellence Through Strategic Choices
The most successful MSPs don’t have the most tools—they have the right ones, working together to keep things simple and effective.
By adding JumpCloud’s unified IT management platform to your Google Workspace setup, you can build a scalable, efficient operation. This will grow alongside your business while delivering serious value to your clients.
Your clients get the Google Workspace productivity they already love. You give them the added security, device management, and identity governance they need. All with a streamlined service delivery model that’s simple, profitable, and built for long-term growth.
Ready to take your Google Workspace game to the next level? JumpCloud’s integration helps you turn your setup into a full-blown IT management powerhouse. Book a 15-minute walkthrough with our MSP team or watch this 1-minute demo to really see what’s possible.
