Connect
Updated on December 10, 2025
Are your profit margins shrinking? If you are a managed service provider (MSP), you have likely noticed that basic IT services like patching and help desk support have become commoditized. Competing on price for these services is a race to the bottom, leaving little room for growth or profitability.
To build a sustainable and profitable business, you must move beyond these low margin offerings. The future of MSP profitability lies in providing high value, specialized services that clients are willing to pay a premium for. This is how you differentiate your business and secure long term growth.
Moving Beyond Basic IT Support
The traditional MSP model focused on reactive support and basic maintenance. While these services are necessary, they are no longer enough to sustain a thriving business. Clients now expect more proactive and strategic guidance, especially when it comes to cybersecurity and operational efficiency.
Focusing on high margin services allows you to become a true partner to your clients. Instead of just fixing problems, you can help them navigate complex challenges and achieve their business goals. This shift not only increases your revenue but also solidifies your value and boosts client retention.
High-Margin Services to Boost Your Bottom Line
To increase your profitability, consider adding these high value, recurring services to your portfolio.
- Zero Trust Implementation: Modern security threats demand a more advanced approach than traditional perimeter defenses. Implementing a Zero Trust framework ensures that every access request is verified, regardless of where it originates. This comprehensive security model is a critical service that businesses need, and they will pay for expertise in this area.
- Managed Identity: With the rise of remote work and cloud applications, managing user identities has become incredibly complex. Offering managed identity services, including single sign-on (SSO) and multi factor authentication (MFA), simplifies access management for your clients while significantly improving their security posture.
- Cross-Platform Unified Endpoint Management (UEM): Businesses today use a diverse mix of devices running on Windows, macOS, and Linux. A comprehensive UEM solution allows you to manage and secure all of these endpoints from a single platform. This service is highly valuable for organizations that need to maintain control over their entire device fleet, ensuring compliance and security across the board.
Building a More Profitable Future
Pivoting your business to focus on these advanced services may seem challenging, but the payoff is substantial. By becoming an expert in areas like Zero Trust, managed identity, and UEM, you position your MSP as an indispensable strategic partner. This not only allows you to command higher fees but also creates a more resilient and scalable business model.
Stop competing on price for commoditized services. Instead, focus on delivering the high value solutions your clients desperately need. The key to long term profitability is to evolve your offerings and provide expertise that sets you apart from the competition.
JumpCloud’s open directory platform provides the tools you need to offer these high margin services efficiently. You can centralize identity and access management, implement Zero Trust security, and manage all of your clients’ devices from a single console.
Learn more about JumpCloud for MSPs and discover how you can increase your value and your margins.
