Standardizing Your Product Stack as an MSP

Written by George Lattimore on September 27, 2018

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If you’re an MSP thinking about migrating your services and your clients’ identity management to the cloud, your first thought is to make sure it’s profitable for your business. Since around 75% of MSPs are still offering break-fix services, it’s understandable that there would be some hesitation towards migrating to the cloud. Change rarely comes easily, but sometimes, it’s inevitable. According to to Kaseya’s 2018 MSP Benchmark Report, 86% of 900 MSPs surveyed worldwide are now offering cloud services to some extent, and 70% offer one or more service bundles. If you’re thinking about standardizing your product stack as an MSP, and are looking at potential cloud offerings, there are a few key issues you should consider first.

To Standardize, or Not to Standardize?

The answer to this question isn’t as straightforward as you might like. While the percentage of MSPs offering standard managed services has risen from 43% at the end of 2016 to 68% at the beginning of 2018, each MSP’s current product stack, target market, and ideal customer profile must be taken into consideration. For some, this leading trend may imply it’s precisely the right time to standardize your entire product stack and achieve considerable efficiency gains. By having a similar environment to manage each client organization from, there’s little doubt your operations could be scaled to a higher degree while leaving room to accommodate more clients along the way. What’s more, by offering a unique pricing bundle of products and services, you can distinguish your business from the competition. If you’re looking to position your services for a niche market, this can be a particularly effective strategy.

For other MSPs, however, it may make sense to position your services a la carte in order to be more reactive with greater flexibility to meet client needs. Depending on your breadth of services and the diversity of your market, clients may come to you with a wide range of requirements, protocols, and systems to manage. By avoiding standardization, it’s possible you could cast a wider net and attract more potential clients. The downside? Decreased efficiency, time, and brand positioning. The more technologies in your stack to manage, the more training required, and the greater range of technical issues your clients could need help with.

Integrating the Right Cloud Solutions

Cloud Solutions

Regardless of the level of standardization you choose to employ across your product stack, choosing the right combination of solutions is critical for marketing your services and attracting clients. The biggest challenge for growing MSPs today is actually a lack of time and resources. So, as you search for cloud solutions to integrate with your on-prem solutions, how they function together is critical for efficiency as well as functionality.

Ideally, your cloud offering could replace Active Directory for those clients looking to migrate, while also providing native, cross-platform support for Windows, macOS, and Linux systems. This cloud-based solution would ideally support LDAP and SAML applications as well as storage solutions (Google Drive, Dropbox, Samba file servers, and NAS appliances), networks (RADIUS), and more.

Upgrade Your Cloud Offering

JumpCloud Directory-as-a-Service is a cloud-based directory service that can replace Active Directory while providing added flexibility and cloud security for your product stack. With one identity across all of your user’s IT resources and the ability to manage multiple client organizations at once, JumpCloud enables MSPs to enhance their cloud offering regardless of platform (Windows, Mac, and Linux), location (on-prem, cloud-based, or remote), protocol (LDAP, SAML, RADIUS, SAMBA, REST), or provider (G Suite, O365, AWS, Salesforce, etc.).

If you’re thinking about standardizing your product stack as as MSP, JumpCloud’s Partner Program can help. The application to join JumpCloud’s Partner Program is simple. Get started today.

Learn More

The JumpCloud Partner program is dedicated to supporting MSPs and resellers, providing resources to streamline their Directory-as-a-Service, both for themselves and their clients. Check out our new Partner learning courses, where you can watch videos tutorials to learn how to leverage DaaS for your clients, how to sell DaaS to your clients, and our guide to selling as a Partner.

George Lattimore

George is a writer at JumpCloud, a central source for authenticating, authorizing, and managing your IT infrastructure through the cloud. With a degree in Marketing and an MS in Public Communications and Technology, George enjoys writing about how the IT landscape is adapting to a diversified field of technology.

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