It’s October. Our Condolences to Your Inbox. 

Written by Chris Tate on October 22, 2025

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Hello,

My name is Chris Tate, and I work with MSPs here at JumpCloud. 

It’s October, which means three things are happening: the leaves are turning, pumpkin spice is suddenly in everything, and your inbox is being buried under an avalanche of emails about Cyber Security Awareness Month.

We get it. Every vendor you’ve ever swapped a business card with is now sliding into your DMs with a groundbreaking, paradigm-shifting, revolutionary whitepaper on, you guessed it, cybersecurity. It’s less of an awareness month and more of a “salesfest,” a digital pitchfork-and-torch parade where everyone wants to sell you their silver bullet.

The noise is deafening. And our guess is, like most MSPs, you’ve become incredibly good at ignoring it all. Why? Because it’s not for you. It’s just chatter.

So, let’s try something different. This is the anti-blog post for Cyber Security Awareness Month. We’re not here to sell you something. We’re here to acknowledge the absurdity of it all and ask a simple question-

How can we make this month genuinely useful for you and your clients?

The Real Goal – Turning Noise into a Signal for Your Clients

The point of this month isn’t for vendors to bombard you. The real opportunity is for you to have a meaningful security conversation with the SMEs who trust you to guide them. They aren’t getting hammered by vendors; they’re just trying to run their businesses, blissfully unaware of the latest zero-day exploit.

They need a translator, a guide, a partner. That’s your cue.

Instead of drowning in the vendor salesfest, let’s focus on a few simple, actionable things you can do to make this October count for your clients.

1. Ditch the Mega-Guide, Pick One Simple Theme

Your clients are busy. They don’t have time to read a 50-page eBook on the “Ten Thousand Ways Hackers Will Ruin Your Life.” Frankly, you don’t have time to send it.

This year, pick one thing. Just one. Dedicate the month to a single, high-impact topic. A few ideas:

  • The Phishing Fire Drill –  Focus entirely on spotting phishing emails. It’s the number one entry point for attackers and something a little training can genuinely fix.
  • The MFA Mandate –  Make this the month you get every single one of your clients on multi-factor authentication. No excuses. It’s the single most effective security control you can deploy.
  • Password Rehab –  Run a campaign on creating and managing strong, unique passwords. Introduce them to the glory of password managers.

By focusing on one topic, your message is clear, digestible, and far more likely to stick.

2. Make it a Conversation, Not a Security Lecture

Nobody likes being lectured, especially about something they find intimidating. So, don’t just send emails. Start a conversation.

  • Host a 15-Minute “Cyber-Coffee” –  Offer a quick virtual coffee break for your clients to ask any questions they have about your chosen theme. Keep it informal. No slides.
  • Share a Story (Not a Statistic) –  Instead of quoting scary breach statistics, tell a simple, relatable story. “We had a client just like you who clicked on a fake invoice. Here’s what happened, and here’s the one simple thing we did to make sure it never happened again.” Stories stick, stats don’t.
  • “Steal This Content” – The best thing a vendor can do this month is give you content you can actually use. Look for resources that are unbranded or easily customizable. If a vendor gives you a one-page PDF on spotting phishing that you can slap your own logo on and send to clients, they understand your business. (P.S. If you can’t find any, let us know. We’re happy to help).

Let’s Make This Month Matter

Look, the vendor emails aren’t going to stop. The noise will continue. But you have the power to tune it out. You can choose to make this Cyber Security Awareness Month less about the vendor circus and more about your partnership with your clients.

Focus on one clear, simple message. Deliver it through conversation and stories. And provide real, tangible value. Do that, and you’ll not only improve your clients’ security posture—you’ll strengthen their trust in you as their indispensable IT partner.

You can do better

Ultimately, we’re just a vendor. We can share ideas from our perch, but we don’t know your clients like you do. You know their people, their processes, and the unique quirks of their business.

That’s why your voice is the only one that truly matters in this conversation.

You can do this better than any vendor because you’re not selling a product; you’re building on a relationship of trust. Your advice is not a pitch; it’s a partnership. And embracing this mentality and approach is exactly why we put together our latest guide The MSP Playbook for Value-Driven Growth. Download your copy to get a deep look at the benefits of driving value over feature adoption, and get some tips on how JumpCloud bridges the gap between what your clients really need and the value you are able to deliver.

Now, you have our official permission to go and delete the other 50 Cyber Security Awareness Month emails in your inbox. We won’t tell. 

Chris Tate

Chris is always thinking, talking and writing about MSPs. His role at JumpCloud is to get the MSP into every meeting we have and every decision we make. Outside of JumpCloud Chris can often be found watching football (soccer) and drinking beer.

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