Scaling Your MSP: How to Use Automation to Onboard Clients 3x Faster

Written by Disha Kaira on February 24, 2026

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Managed service providers (MSPs) know what it means to deliver results fast. Clients expect smooth service from the start, but staying ahead of their needs can be a challenge. 

At the JumpCloudLand 2026 virtual conference, the session, “Delivering Excellence: Accelerating Client Time-to-Value,” presented by Subha Sriram, tackled these pain points head-on. The key message was clear: automation isn’t just a luxury anymore—it’s a must-have for MSPs that want to grow, work smarter, and keep clients happy.

If manual onboarding slows your team down or makes client hand-offs stressful, this blog will recap all the new ways to streamline your business.

The Onboarding Struggle Is Real

MSP teams spend hours setting up new users, configuring devices, and making sure every system works. That’s before anyone can even start solving bigger client issues. Juggling all these moving parts is tough, and mistakes early on can leave a bad impression.

The session got right to the heart of the matter: most MSPs face these issues, and manual processes create unnecessary risk and delay. Automation, they argued, is the clear answer—it saves time, reduces errors, and keeps both providers and clients aligned from day one.

Key Takeaways from the Session

Every point shared in the session aimed to help MSPs turn onboarding into a competitive advantage. Here’s what stood out:

Winning New Business with Automation

It’s hard to stand out in a crowded MSP market. The speakers stressed that showing operational excellence is more powerful than simply saying you’re “good.” With automated, secure, and efficient onboarding, you can give potential clients proof, not just promises. Demonstrating this process in real time during sales conversations helps set any MSP apart.

Streamlining the Onboarding Process

Automation tools, like JumpCloud’s time-based admin API, make user onboarding secure and efficient. Teams can grant temporary admin access only when it’s truly needed, closing potential security gaps without slowing down the setup. The “users-to-devices” report offers a simple way for MSPs to track who’s connected to what, helping them spot issues and keep operations smooth from the start.

Modernizing IAM for Hybrid Environments

Many businesses run both on-premise and cloud systems. The session covered how moving from older, legacy setups to JumpCloud’s Cloud LDAP and RADIUS streamlines the process. This isn’t just about tech upgrades—it’s about easier day-to-day integration and stronger security for everyone. Adding multi-factor authentication (MFA) at the beginning sets expectations for a higher level of protection and gives clients confidence in their provider.

Building Trust Through Transparent Security

Today’s clients want to see how you’re protecting their data. The speakers encouraged MSPs to use privileged access management (PAM) to show clients their security at work. Sharing recordings of privileged sessions gives clear evidence that their systems are being handled with care. This transparency can help build trust and even open the door to offering more advanced security services.

Real-Life Scenarios That Made It Click

Seeing is believing, so the session included practical examples that made the benefits of automation clear.

Scenario 1: Reducing Risk Without Slowing Down

When a technician needs temporary admin rights—say, an hour to set up a new server—automation grants access for just that window. Rights are removed after the task, lowering security risks without slowing the project.

Scenario 2: Making IAM Modernization Simple

Migrating a client from a traditional on-premise Active Directory (AD) to JumpCloud’s cloud-based platform does more than boost security. It simplifies daily management, gives users seamless access, and frees the MSP to spend more time solving high-level challenges.

Scenario 3: Using PAM to Build Confidence

Instead of just saying a network is secure, sharing actual session recordings from PAM gives clients direct proof. This builds trust and helps clients see the value in the security measures being offered—making it easier for them to opt for higher levels of ongoing support.

Why Automation Is a Game-Changer for MSPs

The big lesson from the session? Automation fuels growth. 

Automating onboarding allows MSPs to bring on new clients three times faster, leading to happier clients, better retention, and stronger referrals. Teams spend less time on repetitive work and have more energy for projects that drive business results. With automation, MSPs can grow without extra stress or unnecessary overhead.

Take the Next Step Toward Faster Client Onboarding

This summary just scratches the surface of the insights shared in “Delivering Excellence: Accelerating Client Time-to-Value”. For MSPs who want to scale, impress clients, and improve their bottom line, the full session is worth a watch. You can watch it on the JumpCloudLand 2026 to dive deeper and see these strategies in action.

Disha Kaira

Disha is a Marketing Writer at JumpCloud. Outside JumpCloud, you can count on her to be curled up on a sofa with a book and steaming cup of chai beside her.

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