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Zero Trust is the foundation of modern security strategies.
But the truth is, most organizations only get halfway there.
They roll out MFA, maybe add some conditional access, and then the momentum stalls. According to recent research, more than half of companies that claim to have “done” Zero Trust still leave major gaps unaddressed.
For MSPs, this isn’t bad news… it’s a massive opportunity. Every client and every prospect has blind spots in their Zero Trust journey, and the ones who can help identify and solve them are the ones who win the trust (and the business) long term.
That’s where our new Zero Trust Gap Analysis Map comes in. This blog will walk you through how to use the new Zero Trust Analysis Map and why it’s such an essential tool.
Find Zero Trust Gaps in 5 Minutes
We’ve taken the complexity of Zero Trust and boiled it down into a quick, practical assessment you can run in under five minutes. The Gap Analysis Map is a Google Sheets–based tool that MSPs can copy, customize, and use across their entire client base.
The goal here is to set the foundation for future discussions, investments, and partnerships. By covering a wide range of technology areas, you’re helping your client see the expansive nature of effective security while simultaneously understanding and pinpointing the areas that need the most amount of attention. It’s as much an assessment of their current standing as it is a roadmap of future engagements.
Here’s how it works. You walk through a short checklist across five key areas: identity, device, network, privileged access, and visibility.
For each, you mark whether the capability is fully implemented, partially in progress, or not in place at all. As you fill it out, a dashboard automatically populates to show your client’s overall readiness score and highlights where the biggest security gaps remain.
It’s not a technical audit, it’s a business conversation starter. And it’s exactly the kind of insight MSPs can use to:
- Kick off discovery with a new prospect.
- Run a “health check” during quarterly business reviews.
- Build the case for expanding services beyond the basics.
Why It Matters for MSPs
The challenge with Zero Trust is that many clients think they’ve already solved it. “We have MFA, we’re covered.” But when you show them, in black and white, that unmanaged devices, shadow IT, or missing monitoring capabilities are still leaving them exposed, you shift the conversation.
Suddenly, you’re not just an IT provider, you’re the strategic partner keeping their business secure, compliant, and competitive. According to our biannual IT Trends industry research, the majority of IT professionals expect their engagements to dive more into strategic IT planning (58%) and expand into new service areas (53%).
And because the tool frames results in terms of outcomes, not just technology, it helps bridge the communication gap between technical teams and business leaders.
Prepping for Zero Trust Client Conversations
To make the most of the Gap Analysis Map, we recommend pairing it with our eBook, Where Zero Trust Falls Short. The eBook explains why so many organizations hit a wall with Zero Trust, and it gives you the language to move client conversations beyond checklists and toward outcomes.
Together, the tool and the eBook let you both show the gaps and explain why they matter. You walk away with a clearer roadmap for your client, and they walk away seeing your MSP as essential to their long-term strategy.
Try It With Your Clients Today
Zero Trust doesn’t need to be overwhelming.
With the Gap Analysis Map, MSPs can quickly uncover opportunities, prove value in every client interaction, and build stronger, more profitable relationships.
Where do you stand?
Download this free Zero Trust gap analysis tool to better understand how strong your security program is.
Copy the tool, run it in your next client meeting, and use it to guide the conversation about what comes next.
