MSP Guide to Selling True Single Sign-On™ (SSO)

This solution selling guide is for managed service providers (MSPs) interested in providing single sign-on (SSO) functionality for their clients. Many IT organizations and MSPs have heard a great deal about the benefits of web application SSO—and with good reason. The concept applies directly to the workflow of any end user wanting to improve their work rate and efficiency moving through applications.

Using your browser as a portal, SSO can streamline your daily workflow with seamless, secure access to virtually any web application as needed. As a result, demand for this functionality has skyrocketed, making web app SSO one of the hottest spots in the identity and access control market.

SSO is Booming for Managed Services

Providing SSO access to web applications is certainly useful and sought after, but what’s the real holy grail for MSPs? To offer their clients the ability to securely connect one identity (one set of credentials) to virtually any IT resource, whether that’s the user’s systems, servers, on-prem applications, files, or the network. This broader application of single sign-on is referred to as True Single Sign-On™, and strongly resembles the process of logging into an all-Windows network of yesteryear. In the same way that end users were able to access whatever Windows-based resources they were entitled to, True Single Sign-On makes sky the limit by opening up access to virtually any resource, regardless of platform, protocol, location, or provider.

True Single Sign-On is an incredibly valuable process for modern organizations in all industries to strive for. When you consider that the average end user wastes 7.2 hours a year managing 154 sets of credentials, and 81% of data breaches in 2017 were the result of weak or stolen passwords, you can see why SSO is in such high demand. For the clients of MSPs specifically, it has at least two major benefits:

  1. Enabling employees to be highly productive
  2. An increased level of control and security

Increasing Client Productivity + Security = Real Value

For MSPs, the ability to make their clients more successful and productive is a strong value proposition, added on top of being able to maintain control and security over their client’s network. Implementing True SSO within a client’s environment also enables the MSPs to touch virtually every part of the client’s network, thus creating an opportunity for significant added revenue through implementation, on-going management, and security services.

How does this actually work? The JumpCloud® Directory-as-a-Service® platform implements True SSO by being the central cloud-based identity provider. Because of the cross-platform, neutral approach taken with this solution, MSPs can securely manage and connect their clients to virtually any IT resource needed, such as Windows®, Mac®, and Linux® systems, on-prem and cloud servers (e.g. AWS®, Google Compute Engine, Azure®), productivity platforms (G Suite™ and/or Office 365), web and on-prem applications via LDAP and SAML, physical and virtual file servers (i.e. Samba, NAS appliances, Box, G Drive, etc.), and wired and WiFi networks through RADIUS.

Leveraging a single cloud-based directory, MSPs can empower their clients with efficiency and productivity gains, while simultaneously locking down digital assets from a security perspective.

Outline of Selling Guide

This outline is intended as a starting point to help structure email campaigns, web pages, and other collateral to support sales.


  • Service: True Single Sign-On

Value Proposition

  • Reduced end user friction and frustration accessing IT resources
  • Full control over the IT infrastructure for admins
  • Comply with regulations and statutes

Key Messages

  • Beyond web application SSO – includes systems, servers, on-prem applications, files, and networks
  • One identity to securely connect to virtually any IT resources


  • Streamline employee productivity and standardize IT security with True SSO

Connect with Our Partner Support Team

To find out more regarding how you can introduce your clients to the benefits of True Single Sign-On, just send our Partner Support Team a note..We’d be happy to work alongside your business to create a co-marketing campaign, setup side-by-side calls, or even conduct a joint webinar. If you’re ready to see the product in action for yourself, sign up for a free account and apply to be a Partner today.

JumpCloud’s Partner Program empowers IT Service Providers with central identity management from the cloud. Fine-tuned for MSPs with cloud security offerings or clients transitioning to the cloud, Directory-as-a-Service can be easily bundled at the center of any product stack to make your business, and your clients’ businesses, as efficient and scalable as possible. Make Work Happen™ for your clients while improving the bottom line for your business.

About JumpCloud

The JumpCloud Directory Platform provides secure, frictionless user access from any device to any resource, regardless of location. Get started, or contact us at 855.212.3122.