The New Okta Upselling Pricing Model

Written by Zach DeMeyer on June 22, 2018

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There’s been some recent changes to Okta’s pricing, and it is interesting to see how Okta® is subsequently changing their market approach. Now, as a publicly traded company, there is no doubt that this first-generation IDaaS solution is leveraging their momentum to raise prices in the market and naturally, this price raise is falling on their customers. Let’s explore the new Okta pricing model together.

The New Okta Pricing Model

New Okta Pricing Model

Okta’s pricing approach has always been an a la carte style. As a web application single sign-on provider, the core of their approach is to bring users into their service with a low-end price and then upsell them into a number of other services. Their basic web application SSO service is the on-ramp to the rest of their solutions which include multi-factor authentication, lifecycle management, and their universal directory concept.

Their changes recently involved the concept of adaptive authentication and the creation of an unlimited application lifecycle management tier. These changes are pushing the price per user for their full service into the $22 per month range. For large organizations, these changes come at a hefty price.

Prices on the Rise

Okta price on the rise

Of course, IT organizations also know that a web application single sign-on solution is just one of the many identity management solutions that they will need. Also, since this IDaaS platform is most often tied to Microsoft® Active Directory®, the ROI calculation needs to include the cost of the on-prem identity provider as well. Combined, both of these solutions can push the cost per employee in to the $50+ per user per month range, which is a spectacularly high cost. That also doesn’t include all of the user and device management capabilities as well as authentication systems for other protocols. Those additional solutions can also increase the cost of the overall price of an identity management architecture.

For many IT organizations, pricing is just one of a number of components when considering a modern, cloud-based approach to their identity management needs. Because of Okta’s tight integration with Active Directory, which keeps hardware and software on-prem, many IT admins have been searching for an alternative approach to Okta and Active Directory.

An Alternative Approach to Okta

For those looking for an Okta/AD alternative, there is a new cloud identity provider that integrates a wide range of capabilities. These include central user management for systems (Windows, Mac®, Linux®), web and on-prem application access via LDAP and SAML, cloud server user management (AWS®, GCP, IBM, etc.), physical and virtual file server access control (NAS appliances, Samba file servers, Box, etc.), and WiFi authentication via RADIUS. It’s called JumpCloud Directory Platform.

JumpCloud’s capabilities come at an all-inclusive price, rather than an a la carte model. IT admins can leverage the entire platform without the fear of being charged additional fees for increasing their utilization of features or the introduction of new features. This simple SaaS approach to pricing makes sure IT organizations can always know what their costs will be, as well as ensures that their ROI makes sense.

To learn more about how JumpCloud compares to Okta pricing, message our support team with questions you may have. You can also try JumpCloud for free. Your first ten users and ten devices are on us, so that you can fully explore all of our capabilities.

Zach DeMeyer

Zach is a Product Marketing Specialist at JumpCloud with a degree in Mechanical Engineering from the Colorado School of Mines. He loves being on the cutting edge of new technology, and when he's not working, he enjoys all things outdoors, music, and soccer.

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