How to Build Best-in-Class Technology Partnerships

Written by Chris Tate on May 9, 2024

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JumpCloud’s Channel Partners are at the forefront of providing essential IT services to businesses globally. In our interview series, we delve into conversations with these Channel Partners, exploring how JumpCloud plays a pivotal role in their operations.

In today’s feature, we had the opportunity to speak with Tony Safoian of SADA, An Insight company.

About Tony Safoian

As CEO of SADA, Tony Safoian has built one of the world’s leading technology consulting and cloud services firms. Under Safoian’s leadership, SADA is frequently recognized for its innovative, diverse, and inclusive culture and for transforming some of the world’s leading brands. SADA’s expert teams are committed to helping customers in healthcare, media, entertainment, retail, manufacturing, and the public sector solve their most complex challenges so they can focus on achieving their boldest ambitions. Tony earned his BA in Philosophy and Management from the University of California at Irvine and an MBA from the University of Southern California Marshall School of Business.

Here are my key takeaways:

1. A Longstanding Partnership with Google Workspace

SADA isn’t just a newcomer to the Google Cloud scene. They’ve been a Google Workspace partner since its very launch and through various name changes. This experience has enabled SADA to become a trusted advisor and is able to guide businesses to use Google Workspace to its full potential.  They are also well recognized for their efforts by Google as they were named a Global 2024 Partner of the Year to add to their many previous awards.

2. A Champion for Google Workspace’s Core Strengths

Tony explained several  key strengths that make Google Workspace so valuable. These include:

  • Endpoint Choice:  Unlike some solutions, Google Workspace isn’t locked into specific devices. Users can access their data and collaborate seamlessly from any device they choose.
  • Unmatched Security:  Google Workspace prioritizes security, offering robust features like data encryption and access controls. This gives businesses peace of mind when dealing with sensitive information.
  • Real-time Collaboration:  Collaboration is at the heart of modern work. Google Workspace facilitates seamless, real-time collaboration, allowing teams to work together effectively regardless of location.
  • Unified Platform:  Gone are the days of juggling multiple tools for different tasks. Google Workspace offers a unified platform that integrates communication, document creation, and productivity tools in one place.

3. The Power of Integration: Google Workspace + JumpCloud

SADA recognizes that the true power of Google Workspace lies in its ability to integrate with other tools. A key example is their partnership with JumpCloud.  This integration simplifies identity management for Google Workspace users, allowing for centralized access control and a smoother user experience.

4. A Winning Trio: SADA, Google Workspace, and JumpCloud

Tony explained that the combined expertise of SADA, Google Workspace, and JumpCloud creates a winning formula. SADA’s in-depth knowledge of Google Workspace empowers them to optimize its functionalities for businesses. Meanwhile, JumpCloud streamlines identity management, further enhancing user experience.

5. A Look Towards the Future

SADA’s acquisition by Insight will ensure that they can continue to innovate and help keep their customers secure for many years to come. They will continue to ensure that all new technologies such as AI are ready to help businesses in the future.

Thanks to Tony for taking part in this chat. Check out the SADA website here

To find out more about JumpCloud and how it can help your business you can email us or read more about our partner offering.


JumpCloud Partner Success Stories are conversations between Chris Tate (Principal Strategist – MSP) and our valuable partners around the world.  If you want to join Chris on a future episode, contact your Partner Account Manager or email Chris Tate for more information.

Chris Tate

Chris is always thinking, talking and writing about MSPs. His role at JumpCloud is to get the MSP into every meeting we have and every decision we make. Outside of JumpCloud Chris can often be found watching football (soccer) and drinking beer.

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