MSP Selling Guide to Selling Directory Services

This solution selling guide is intended to help MSPs interested in delivering directory services (often called an identity provider or IdP for short) to their clients. There are only a handful of core IT management solutions that virtually every organization needs, and a directory service is certainly one of these foundational solutions.

Now, more than ever, the right directory services solution can have a tremendous impact on an organization. And, just as importantly, the right identity provider (IdP) can enable MSPs to generate more revenue as well as secure their clients’ IT environments.

Overcoming Legacy Roadblocks to Access Everything

So, what’s the real goal of a directory services solution? To securely manage and connect users to their IT resources—no matter whether those resources involve systems, servers, applications, files, and/or networks. Historically, because most networks were Microsoft® Windows®-based, Microsoft Active Directory® (MAD or AD) was the solution of choice. An end user could simply log into their Windows laptop or desktop and subsequently have access to virtually any Windows resource that the domain controller managed.

Of course, IT networks have changed significantly with the increasing demand for macOS® and Linux® systems, cloud servers hosted at AWS®, web applications and Linux-based on-prem applications, Samba file servers and NAS appliances, as well as WiFi networks. In turn, Active Directory has struggled to keep its stronghold as the central control point for user access.

This, of course, has forced MSPs into purchasing and managing a number of add-on solutions such as identity bridges, web application single sign-on (SSO) platforms, privileged identity management, and more. These stop-gap solutions not only ramped up the cost and time required for managing end user access, but they also cemented IT management tools on-prem rather than in the cloud.

Growing Managed Services in the Cloud

For MSPs looking to move their business and clients cloud-forward, integrating with a new generation of directory service has become critical. By being able to secure user access across a wide range of IT resources, remotely manage mixed-platform environments, and eliminate the overhead of on-prem IT solutions, directory services directly help progressive MSPs generate more revenue.

JumpCloud’s Directory-as-a-Service® platform is the modern cloud alternative to Active Directory. JumpCloud integrates the concepts of authentication and authorization with system management across a wide range of IT resources and platforms all from one central cloud infrastructure. Furthermore, when armed with a Multi-Tenant Portal, MSPs can remotely manage all of their clients together, regardless of their clients’ locations.

Outline of Selling Guide

Use the following service outline to create your own marketing emails, deliverables, social media campaigns, etc., and feel free to contact us for further co-marketing support.


  • Service: Directory Services

Value Proposition

  • Safely shift to the cloud
  • Freedom to choose the best IT resources
  • Increase employee productivity
  • Exponentially increase identity security

Key Messages

  • Securely and centrally connect users to virtually all IT resources
  • True Single Sign-On
  • Cross-platform systems management with GPO-like policies
  • Eliminate on-prem infrastructure


  • Protect and fuel your business with a cloud directory service

Move Forward with Our Partner Program

To learn more about how you can introduce your clients to the benefits of directory services, drop ourPartner Support Team a note. We’d be happy to work alongside you to create effective marketing campaigns for your clients, setup joint calls, or even conduct a webinar together. If you’re ready to see the product in action for yourself, sign up for a free account and apply to be a Partner today.

JumpCloud’s Partner Program empowers IT Service Providers with central identity management from the cloud. Fine-tuned for MSPs with cloud security offerings or clients transitioning to the cloud, Directory-as-a-Service can be easily bundled at the center of any product stack to make your business, and your clients’ businesses, as efficient and scalable as possible. Make Work Happen™ for your clients while improving the bottom line for your business.

About JumpCloud

The JumpCloud Directory Platform provides secure, frictionless user access from any device to any resource, regardless of location. Get started, or contact us at 855.212.3122.