{"id":52454,"date":"2021-08-11T11:00:00","date_gmt":"2021-08-11T15:00:00","guid":{"rendered":"https:\/\/live-jc-marketing-site.pantheonsite.io\/?p=52454"},"modified":"2021-09-15T15:36:37","modified_gmt":"2021-09-15T19:36:37","slug":"5-things-that-drive-c-level-it-purchase-decisions","status":"publish","type":"post","link":"https:\/\/jumpcloud.com\/blog\/5-things-that-drive-c-level-it-purchase-decisions","title":{"rendered":"5 Things That Drive C-Level IT Purchase Decisions"},"content":{"rendered":"\n

Let\u2019s say you\u2019ve established a tech stack to support the business and its employees, and your leadership was cool with the decisions you\u2019ve made to do so. Then, new leadership came in with their own idea of which technology the organization should be using. Or, perhaps you\u2019re new to the organization and you want them to adopt different platforms or solutions you know work better. You want to advocate for your preferred stack, and to do that you need to be able to express the value of these tools in terms top leadership will understand. <\/p>\n\n\n\n

The key here is to really understand what drives IT decision making at the C-level. What do chief technology officers (CTOs), chief information officers (CIOs), or even CEOs really care about? If you can speak their (CXO) language, you\u2019ll be able to present a solid business case for why your preferred tools are the best ones for the organization to use \u2014 or advocate for change from the current status quo. <\/p>\n\n\n\n

What do you need to know when it comes to building a case? <\/p>\n\n\n\n

Driving Forces Behind C-Level Prioritization <\/h2>\n\n\n\n

Executives in the C-suite typically focus on top-level, long-term strategic plans for the business and the shorter term strategies to achieve those goals. Top of mind in nearly every organization today are these five high-level priorities: <\/p>\n\n\n\n

  1. Modernization.<\/strong> Technology is evolving at record speeds, and today\u2019s organizations are focusing on modernizing their legacy infrastructure, data, and systems to harness the power of cloud-native and hybrid architectures. Bringing the old into the new is paramount, and figuring out the right strategies, platforms, and tools is a high priority.
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  2. Automation.<\/strong> Equally as important, companies are automating everything possible to streamline workflows, create smoother processes, improve customer and employee experiences, and ultimately deliver on goods and services as fast as possible.
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  3. Speed.<\/strong> Behind the drive for automation is the overarching need to move the business faster. Everything from development to production to go-to-market to iterations needs to happen faster, but without sacrificing quality, discernment, and brand value.
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  4. Cost<\/strong>–efficiency.<\/strong> Spending budget on the right investments that generate a return on investment in terms of improved revenue, customer and employee experience, and achieving the long-term goals of the business is a priority of the C-suite.
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  5. Employee<\/strong> experience.<\/strong> In today\u2019s environment with remote work and labor shortages, C-level executives care about making sure the employee experience keeps them attracting, hiring, and retaining the best talent. In fact, in a recent study commissioned by JumpCloud which surveyed over 400 IT professionals<\/a>, 89% of CTOs said they value the impact on employee experience when making IT purchasing decisions. Providing a great employee experience correlates to improving customer experience. <\/li><\/ol>\n\n\n\n

    These are the big overarching priorities. In the same study, CTOs were asked to respond to questions regarding their planned IT spending, what influences their decision making, and how they choose and approve the IT solutions they do. Let\u2019s take a look at the data and then consider how this impacts the tools you use.
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    Where do CTOs plan to increase spend over the next year? <\/h3>\n\n\n\n