{"id":115152,"date":"2024-08-29T09:49:59","date_gmt":"2024-08-29T13:49:59","guid":{"rendered":"https:\/\/jumpcloud.com\/?p=115152"},"modified":"2024-08-29T09:50:04","modified_gmt":"2024-08-29T13:50:04","slug":"msp-sales-marketing","status":"publish","type":"post","link":"https:\/\/jumpcloud.com\/blog\/msp-sales-marketing","title":{"rendered":"Easy and Affordable Marketing for MSPs"},"content":{"rendered":"\n

Sales and marketing are common challenges for MSPs. In fact, 24% of MSPs<\/a> say acquiring new clients is their number one problem. 29% say it\u2019s competition. As an MSP, getting your name out there and differentiating yourself is a constant challenge.<\/p>\n\n\n\n

Most MSPs start out with word-of-mouth marketing, which works great \u2014 until it doesn\u2019t. Referral-based marketing is limited in scope. Before long, you\u2019ll find yourself faced with diminishing returns.<\/p>\n\n\n\n

So, what\u2019s next?<\/p>\n\n\n\n

When you aren\u2019t equipped with entire departments devoted to sales and marketing, it can be hard to know how to expand.<\/p>\n\n\n\n

This blog will cover a few foundational things you can do to kick off your marketing, as well as some more in-depth tactics you can try when you\u2019re ready.<\/p>\n\n\n\n

Start by Thinking Like a Marketer<\/h2>\n\n\n\n

Thinking like a marketer probably doesn\u2019t fall in your job description, and it will likely feel a bit foreign at first. That\u2019s totally normal and okay. But one of the most impactful things you can do for your MSP\u2019s marketing is adjust your mindset and view your tasks at hand through a marketing lens. The easiest way to do that is by answering two critical questions: <\/p>\n\n\n\n

    \n
  1. Who are you? <\/strong>When it comes to defining your MSP, you\u2019ll need a strong, consistent message. If you describe yourself in different ways at different times, you\u2019ll create an inconsistent message that doesn\u2019t stick.
    <\/li>\n\n\n\n
  2. Who is your audience? <\/strong>Knowing your audience is critical to successful marketing. This includes:\n
      \n
    1. The people<\/em> you usually work with (Is it the CEO? The office manager? An IT admin?)<\/li>\n\n\n\n
    2. The types of businesses<\/em> you usually serve (law firms, call centers, companies with fewer than 50 people etc.)
      <\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

      Marketing magic happens when you combine the answers to the two questions above. When you know your business\u2019s core message and who your audience is, you can accurately communicate your company\u2019s benefits to your audience in a way that will resonate with them. <\/p>\n\n\n\n

      Whenever you\u2019re communicating with your audience, put yourself in their shoes. Ask yourself how they might understand and respond to what you say. Learning to do this is easy, free, and will make a HUGE impact on your marketing. <\/p>\n\n\n\n

      Case in point: <\/em>Your clients most likely don\u2019t refer to you as \u201cMSPs.\u201d Referring to yourself this way in your marketing will immediately create distance from your audience rather than build rapport.  Try phrases like \u201cIT support\u201d and \u201cnetwork support\u201d instead.<\/p>\n\n\n\n

      Accessible and Affordable Tactics to Try <\/h2>\n\n\n\n

      The following steps will help you build a strong marketing foundation. They\u2019re designed to be easy and actionable, and they can deliver huge returns on your marketing efforts. <\/p>\n\n\n\n

      Leverage Content Marketing<\/h3>\n\n\n\n

      Content marketing builds trust and awareness by providing valuable, relevant information to your audience. As people engage with this content, they get to know your company. When it comes time for members of this audience to consider working with an MSP or switching providers, your company is top-of-mind as knowledgeable, familiar, and trustworthy. <\/p>\n\n\n\n

      In short, content marketing is a method of building relationships with potential customers \u2014 and it\u2019s something you can do yourself at little to no cost. <\/p>\n\n\n\n

      Try Your Hand at Social Media <\/h3>\n\n\n\n

      It\u2019s okay if you\u2019re not a big social media user in your personal life, but many customers expect to interact with brands on social platforms. Establishing your company\u2019s presence on social media is critical to making a good impression on prospective buyers. It will help position your company as legitimate, trusted, and personable. It also provides prospects with another, possibly easier channel for them to learn about you and connect with you directly. <\/p>\n\n\n\n

      Advertising on Social Media<\/h4>\n\n\n\n

      Social media is a great way to get your feet wet in advertising. <\/p>\n\n\n\n

      Most social media platforms allow you to set your budget, which gives you control over how much you spend. You can set timeframes for your budget and adjust them based on performance and campaign needs. Playing around with ads can also help you widen your audience and reach new prospects.<\/p>\n\n\n\n

      Compile Your Efforts With a Campaign<\/h3>\n\n\n\n

      Campaigns are integrated sales and marketing efforts that center around a key message and a shared set of goals. They help put strategy and numbers behind one-off marketing endeavors (like creating a piece of content) and close the loop between marketing and sales.<\/p>\n\n\n\n

      Campaigns act as a structure within which you can define a target audience and appropriate message for them, outline your total \u201cbill of materials\u201d (or BOM as marketers like to say), plan out the sequence of events in terms of publication, email sends, and follow up procedures, and track progress. This gives you something a bit more tangible to measure ROI against and tweak and tune for future campaigns. <\/p>\n\n\n\n

      If this feels like a lot, don\u2019t forget to get in touch with your vendors. Vendors can offer more support than many MSPs realize. Read on to learn more.<\/p>\n\n\n\n

      Work With Your Vendors <\/h2>\n\n\n\n

      Did you know vendors often offer funding to support your marketing? Not only that, but they can also help you with things like finding campaign management software that fits your budget, developing marketing materials, and helping you get started with event marketing. <\/p>\n\n\n\n

      Your vendors\u2019 success is intricately tied to yours, so they\u2019re highly motivated to help you. MSPs often underutilize their vendors as a resource \u2014 if you\u2019re looking for support, start by contacting your vendors.<\/p>\n\n\n\n

      Grow Your Business with JumpCloud<\/h2>\n\n\n\n

      JumpCloud is an easy-to-learn and easy-to-use identity and access management platform for MSPs. It allows you to manage client identities, devices, and more from a single cloud-based directory platform. With JumpCloud, you can expand your offerings while growing your revenue, increasing efficiency, and enforcing stronger security. <\/p>\n\n\n\n

      JumpCloud always works with its partners to help them succeed, from onboarding to ongoing marketing efforts. Learn more about how you can partner with JumpCloud.<\/p>\n\n\n\n

      \n
      \n \"JumpCloud\"\n <\/div>\n
      \n

      \n JumpCloud Partner Program <\/p>\n

      \n Learn more about the ins and outs of our global partner program with a JumpCloud expert. <\/p>\n <\/div>\n

      \n Connect Today<\/a>\n <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

      What\u2019s next after word of mouth acquisition dries up? Get affordable and achievable sales and marketing guidance specifically for MSPs. <\/p>\n","protected":false},"author":144,"featured_media":88056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","inline_featured_image":false,"footnotes":""},"categories":[2782],"tags":[],"collection":[],"platform":[],"funnel_stage":[3015],"coauthors":[2532],"acf":[],"yoast_head":"\nMSP Sales and Marketing Guidance | JumpCloud<\/title>\n<meta name=\"description\" content=\"What\u2019s next after word of mouth acquisition dries up? 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